Sunday, May 10, 2009


The team that brought you the cult favorite brand ODYN, unveil the cutting edge label, BLANK. Masterminds Emmy Lauridsen and Leigh Brown present a fresh take on the denim market by catering to the growing demand of fast fashion at an impulse price.

Launched in February 2007, BLANK mirrors its predecessors by maintaining the same quality, fit, and integrity of a premium jean without the premium price.  BLANK successfully merges experimental ideas with proven methods and techniques to create a denim collection of fresh basics with hip style names like "Ike n Tina," "Crackhead," and "Bamboo Banga,"to represent its even hipper clientele.

In traditional denim, colored and overdyes, and detailed accents, BLANK merges the best from pop culture history into its design, by drawing inspiration from a variety of colorful expressions from past decades.
Sold at exclusively to high end boutiques, better department stores, and now at DNA EVOLUTION.  Stop by DNA EVOLUTION and join BLANK the revolution.

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