New to DNA: Hellz Bellz

 Since 2005, Hellz has provided fashion alternatives for the 

bold fashionista with edgy, tops, jackets, denim and accessories, 

influenced by all things subversive; from the gritty streets of New 

York to sexploitation flicks of the 1960’s and 1970’s.  Founder 

Lanie Alabanza, continue to defy all the rules of conformity and 

any fashion entity that claims a woman’s style  cannot breach strength, 

individuality and feminine flair simultaneously.